Effective communication Case study Analysis Essay

Effective communication Case study Analysis - Essay Example Some convenience stores like Sheetz with more than 250 stores had to withdraw more that sixteen Diet Pepsi bottles from their shelves following a case in West Virginia where a man found a syringe in his drink. Convenience stores and grocers from Oklahoma to Iowa also closed down. The third public was the employees of the company to whom the communication impacted very negatively, they were thought to be the one involved in the syringes scandal, lastly there was local Pepsi - cola bottlers as the last public. They were believed to be the one behind the needles and syringes found in the Pepsi cola cans. The used communication impacted negatively to all the four publics a better way of doing it was for the first compliant to contact the company's management instead of reporting to a lawyer who made it aired in twenty four states. The company applied good methods in managing communication between them and the publics so as to manage, build and sustain a good image. To win back customers loyalty the company incorporated Alpac (the local bottler) in its investigation jointly with food and drinks administration and local head officials the investigation cleared Alpac. The media was allowed to visit the plant owner with the quality assurance manager and the plant owner being made available for them. The coordinator of crisis organized a group of six specialists in media relationship to provide devel